Thin Lizzy Website Redesign and SEO Optimization

Client: Thin Lizzy Australia Role: Web Designer & SEO Specialist Scope: Website Design · SEO Optimization · E-commerce Conversion Strategy Tools: WordPress, Shopify, Canva, Google Search Console, SEMrush

🧠 About the Project Thin Lizzy is a well-known Australian beauty brand that offers salon-quality cosmetics, skincare, and haircare at affordable prices. They needed a modern, high-performing website that not only captured their brand aesthetic but also drove product discovery and boosted online sales through improved SEO performance.

🚧 The Challenge The existing site lacked strong SEO foundations and visual consistency, with an outdated UI that didn’t fully represent the premium-yet-accessible nature of the brand. Key goals included:

Enhancing visual storytelling through sleek, mobile-optimized UI

Building conversion-focused pages to spotlight offers and bundles

Elevating on-page SEO to improve keyword rankings and organic reach

Ensuring fast load times and improved technical health for SEO

✍️ My Approach As the lead designer and SEO specialist, I managed both the website overhaul and organic traffic strategy:

Created a stylish, responsive design that visually aligns with Thin Lizzy’s luxe branding

Designed product bundle sections and optimized landing pages to increase sales

Conducted keyword research and integrated SEO metadata across key product pages

Improved site structure, load speed, and mobile responsiveness

Applied consistent visuals and UX hierarchy for a smoother buyer journey

✅ Results Delivered a sleek, conversion-driven e-commerce website that significantly boosted user engagement and SEO metrics. Key wins include improved Google rankings for primary product lines, lower bounce rates, and an uplift in mobile purchases.

📢 Case Study View Full Case Study