Client Overview A leading cosmetic beauty skincare ecommerce brand sought to amplify its online visibility and reduce reliance on paid advertising. With a focus on sustainable growth, the brand partnered with our driven SEO team to revamp its organic search strategy.

Challenge Despite strong paid campaign performance (e.g., Google Ads generating $776k in sales), the brand’s organic search revenue lagged. Key issues included:

Limited keyword targeting for high-intent skincare terms.

Underutilized content opportunities for educational skincare content.

Inconsistent CTR (click-through rate) and SERP rankings.

SEO Strategy Leveraging collaborative project management tools and analytics, we executed a 3-phase SEO overhaul:

Results: $411k+ in SEO-Driven Revenue Within 12 months, the brand’s organic search channel (primarily Google Search) delivered:

$411,823.89 in sales (23% YoY growth).

94,717 sessions with a 5.42% conversion rate (outperforming paid channels like Klaviyo at 3.62%).

23.5% average CTR and improved SERP rankings for 200+ skincare keywords.