Our Cosmetic eCommerce Client Make $400k+ with SEO
Muhammad Hamza Zahid
Case Study: Boosting Organic Revenue by $400k+ for a Cosmetic Beauty Skincare Brand Through Strategic SEO
Client Overview
A leading cosmetic beauty skincare ecommerce brand sought to amplify its online visibility and reduce reliance on paid advertising. With a focus on sustainable growth, the brand partnered with our driven SEO team to revamp its organic search strategy.
Challenge
Despite strong paid campaign performance (e.g., Google Ads generating $776k in sales), the brand’s organic search revenue lagged. Key issues included:
Limited keyword targeting for high-intent skincare terms.
Underutilized content opportunities for educational skincare content.
Inconsistent CTR (click-through rate) and SERP rankings.
SEO Strategy
Leveraging collaborative project management tools and analytics, we executed a 3-phase SEO overhaul:
Keyword Optimization & Content Mapping
Targeted long-tail keywords like “organic anti-aging serums” and “vegan skincare routines” using keyword tracking dashboards.
Developed 50+ blog posts and product guides aligned with seasonal skincare trends (e.g., “Summer Hydration Tips”).
Technical SEO Enhancements
Improved site speed (aligned with Google’s Core Web Vitals) and mobile responsiveness.
Streamlined URL structures for better crawlability, reflected in Google Search Console’s indexing reports.
Performance Monitoring
Used real-time analytics to refine CTR strategies, boosting average CTR to 23.5% (above industry benchmarks).
Prioritized high-converting pages, increasing organic conversion rates to 5.42%.
Results: $411k+ in SEO-Driven Revenue
Within 12 months, the brand’s organic search channel (primarily Google Search) delivered:
$411,823.89 in sales (23% YoY growth).
94,717 sessions with a 5.42% conversion rate (outperforming paid channels like Klaviyo at 3.62%).
23.5% average CTR and improved SERP rankings for 200+ skincare keywords.
Google Search Console
Like this project
Posted Mar 24, 2025
This beauty & cosmetics store scaled organically with our SEO strategy. 📊 104K organic clicks 🛍️ 5,000+ orders (2% CR) 💰 $80 AOV ⚡ $3.85 revenue per click
Likes
0
Views
10
Timeline
Jan 1, 2024 - Dec 31, 2024
