AI Product Brand Guidelines

Klarops is a next-gen workforce intelligence platform that acts as an AI co-pilot for C-suite executives and managers. It helps organizations understand who’s working on what, where, and how effectively—with insights into employee performance, team efficiency, burnout risks, and more.

Reimagine Klarops’ visual identity to align with its cutting-edge AI positioning.

Create a scalable, professional brand system that builds credibility with enterprise clients and investors.

Ensure visual clarity, minimalism, and high functionality across all brand touchpoints.

During the discovery phase, we mapped out Klarops’ competitive landscape and target personas (C-suite executives, team managers, and tech-forward startups). The visual direction was defined by:

Trust & Authority (AI, analytics, B2B enterprise)

Simplicity & Focus (data-driven clarity)

Human-Centric AI (friendly yet professional tone)

Klarops now presents a cohesive and professional identity that positions it as a serious player in the AI workforce intelligence space.

A sleek, geometric logomark paired with bold, minimal typography. The design reflects precision and structure—mirroring Klarops’ intelligent insight engine.

The guidelines ensure consistency across internal teams and external touchpoints—from pitch decks and investor materials to the product UI itself.

Primary: #24BBB2 – A fresh, modern teal representing innovation and intelligence

Secondary: #121417, #E8E8E8 – Providing strong contrast and neutral grounding

Font Family: Plus Jakarta Sans

A clean, functional sans-serif optimized for digital readability

Variants chosen for clear hierarchy and data-heavy interfaces

The brand tone is intelligent, calm, and confident. It avoids hype and favors clarity. Visual moodboards reflect modern B2B interfaces, AI dashboards, and organizational structure visuals.

Finalized Logo System (mark, logotype, and variants)

Brand Color System with Accessibility Considerations

Typography Guidelines

Usage Rules for Web, Print & Presentation

Social Media Post Templates

Tone & Voice Guidelines

Here’s a social media post suite based on the Klarops brand guidelines and case study, designed to position Klarops as a thought leader in AI-powered workforce intelligence.

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