Redesigned The Ordinary website as a personal exploration of...
Sundas R.
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Posted Jan 8, 2026
Redesigned The Ordinary website as a personal exploration of clarity, restraint, and honest skincare communication. The focus was on: Ingredient-first conten...
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Redesigned The Ordinary website as a personal exploration of clarity, restraint, and honest skincare communication.
The focus was on:
Ingredient-first content instead of marketing stories
Clear hierarchy for formulations, percentages, and usage
Editorial product imagery designed for subtle motion and depth
A layout system that adapts to intent, not symmetry
No gimmicks. No exaggerated claims. Just structure, whitespace, and information that respects the user.
Personal project. Not affiliated with The Ordinary.