Zainab Gibrine
Brand & PR writer turning ideas into compelling stories.
New to Contra
Zainab is ready for their next project!
Brand Storytelling | Founder Story & About Us
A brand storytelling project created to show how a founder’s background, purpose and business vision can be shaped into clear, polished and distinctive website copy.
The objective was to move away from generic beauty and wellness language and create messaging that feels human, credible and commercially strong.
My role:
Brand voice • Founder narrative • About Us copy • Messaging hierarchy • Editing • Positioning
Deliverables:
Founder story • About Us page • Short brand bio • Brand positioning statement • Key messaging
Approach:
I focus on identifying what is genuinely distinctive about the founder and business, then translating that into concise copy that sounds natural rather than overly corporate or AI-generated.
Writing philosophy:
Clear over complicated. Human over corporate. Distinctive without trying too hard.
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Brand Activation Concept | Student Skin Lab
A preventative skin-health activation concept developed for a university audience in the UAE.
The objective was to transform professional skin education into an accessible, engaging campus experience — helping students better understand their skin without making treatment sales the focus.
The concept combines short skin consultations with practical education around acne and congestion, SPF and prevention, stress and lifestyle, and building a simple, effective skincare routine.
My role:
Concept development • Audience strategy • Experience design • Educational messaging • Partnership proposition • Presentation development
Experience journey:
Discover — personalised skin analysis
Understand — identify common concerns and contributing factors
Learn — practical, evidence-informed skincare education
Take Away — simple recommendations students can realistically implement
The objective:
Create an activation that provides genuine educational value for students while giving the participating brand a credible and relevant way to engage with the university community.
Skills demonstrated:
Brand Activation • Concept Development • Creative Strategy • Partnership Concepts • Wellness Communications • Experiential Marketing
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Concept Development | The Reset Room Wellness Activation
ndependent Concept / Portfolio Sample
The Reset Room is a conceptual two-day wellness activation designed for a luxury hospitality environment — created as a space where guests can step away from the pace of everyday life and reconnect with their wellbeing.
I developed the concept from the initial idea through to its positioning, experience pillars, guest journey, messaging and creative direction.
The experience brings together skin health, mindful wellbeing, movement, rest and community through a curated series of consultations, educational moments and restorative experiences.
My role:
Concept development • Naming • Brand positioning • Guest journey • Experience design • Activation ideas • Messaging • Creative direction
The objective:
To move beyond the traditional wellness pop-up and create an experience that feels elevated, purposeful and commercially relevant for a luxury hospitality setting.
Skills demonstrated:
Creative Direction • Concept Development • Brand Strategy • Experiential Marketing • Event Concepts • Brand Messaging
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PR Writing | Luxury Skincare Brand Launch
The objective was to turn a product announcement into a clear, compelling story with a strong editorial angle rather than simply promotional copy.
I developed the story angle, headline, messaging structure, founder quote and brand boilerplate, creating a polished release suitable for sharing with media and PR teams.
My role: PR strategy • Story angle • Press release writing • Brand messaging • Editing
Deliverables: Press release • Headline & subheadline • Founder quote • Boilerplate • Media-ready structure
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