Zainab Gibrine
Brand & PR writer turning ideas into compelling stories.
New to Contra
Zainab is ready for their next project!
Brand Storytelling | Founder Story & About Us
A brand storytelling project created to show how a founder’s background, purpose and business vision can be shaped into clear, polished and distinctive website copy.
The objective was to move away from generic beauty and wellness...
Brand Activation Concept | Student Skin Lab
A preventative skin-health activation concept developed for a university audience in the UAE.
The objective was to transform professional skin education into an accessible, engaging campus experience — helping students better understand...
Concept Development | The Reset Room Wellness Activation
ndependent Concept / Portfolio Sample
The Reset Room is a conceptual two-day wellness activation designed for a luxury hospitality environment — created as a space where guests can step away from the pace of everyday life...
PR Writing | Luxury Skincare Brand Launch
The objective was to turn a product announcement into a clear, compelling story with a strong editorial angle rather than simply promotional copy.
I developed the story angle, headline, messaging structure, founder quote and brand...
