PR Writing | Luxury Skincare Brand Launch The objective was to turn a product announcement into a...PR Writing | Luxury Skincare Brand Launch The objective was to turn a product announcement into a...
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Zainab Gibrine
• Sep 10
PR Writing | Luxury Skincare Brand Launch
The objective was to turn a product announcement into a clear, compelling story with a strong editorial angle rather than simply promotional copy.
I developed the story angle, headline, messaging structure, founder quote and brand boilerplate, creating a polished release suitable for sharing with media and PR teams.
My role: PR strategy • Story angle • Press release writing • Brand messaging • Editing
Deliverables: Press release • Headline & subheadline • Founder quote • Boilerplate • Media-ready structure
Brand Audit (Writing)Brand DesignCopywritingWordPerfect Office
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