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Ever signed for a pack of pasta? Soon you will.
EDITION is a brand where nothing is decorative and everything is numbered.
Case study landing very soon.
Numbering everything, even a pack of pasta, is such a confident idea. Love how strict the system feels. Is the number per product or per batch?
Such a clean look! How did you nail the typography choice so well here?
Excellent work!
Nice
It's good
Look nice
The colours are very smart
Nothing decorative, everything numbered is such a strong idea for a pasta brand. Looking forward to the EDITION case study landing.
That's really professional 🔥
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working on a case study for my latest project - brand identity for Coral Pay.
need your help choosing the best cover video for it:
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Lilac looks amazing with the 3D shining.
"Is it too late to eat?"
"Not yet."
That's pretty much where AINDA started.
It's a fictional Chinese neighborhood restaurant I'm designing around the hours between today and tomorrow. Somewhere to have a proper meal, sit for a while, and maybe stay a little longer if the conversation isn't over.
I've been developing its identity around that everyday feeling, from the hand-drawn lettering and late-night atmosphere to the packaging and service objects, some of which have gotten a little out of hand.
Here are a few experiments from the project so far. Still a lot to explore.
The restaurant doesn't exist, but apparently its takeout already has places to be.
Love this! Turning a takeout box into a handbag is genius — strong brand storytelling. I do brand & packaging concepts like this too, my DMs are open for collabs. 🔥
Which brand would you rather spend a year with?
A. Zvezda Works
Zvezda means star. It’s an invented maker of heavy-duty tools and field systems for people who weld, rig, haul and repair. Space-race poster ink, constructivist diagonals, riveted steel, two plates that never quite line up. Loud on headlines, quiet everywhere else.
B. Herbarium Hours
Plant-based skin and body care that treats every ingredient like a specimen. Pressed leaves, field notes, hand-labelled bottles, zero rush.
One feels like a poster pulled fresh off a press. The other feels like a page from a naturalist’s notebook.
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Nice!