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"Is it too late to eat?"
"Not yet."
That's pretty much where AINDA started.
It's a fictional Chinese neighborhood restaurant I'm designing around the hours between today and tomorrow. Somewhere to have a proper meal, sit for a while, and maybe stay a little longer if the conversation isn't over.
I've been developing its identity around that everyday feeling, from the hand-drawn lettering and late-night atmosphere to the packaging and service objects, some of which have gotten a little out of hand.
Here are a few experiments from the project so far. Still a lot to explore.
The restaurant doesn't exist, but apparently its takeout already has places to be.
Love this, Gabriel!
Thanks!!!!
thanks friend!!
well done!
Thank you so much!!
Love this!
Really Thanks!
love the colors, the packaging is really cool, is that a coffin? 😅
Yeah, hahaha, that’s where the restaurant bill arrives; it has the following written on the front in Portuguese: "HERE LIES HUNGER."
Thanks for the comment!!
Neat!
Thanks for your feedback, friend!
Love this! Turning a takeout box into a handbag is genius — strong brand storytelling. I do brand & packaging concepts like this too, my DMs are open for collabs. 🔥
Thanks for the comment, friend!🔥
Thanks bro! Your takeout box handbag na genius branding. I do branding too for Calabar. Let's connect!
Let's!
The late-night, in-between-hours idea comes through so clearly in the mood of this — quiet, warm, unhurried. The packaging as a takeout bag is a lovely touch.
I am very grateful for your perspective on the brand; you described it perfectly, thank you so much!
love thiss!!
really thanks!!!
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