The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
Thank you
The rejected direction still feels incredibly resolved—especially the seal-inspired mark and editorial type system. The way that story carries through the full set is excellent.
Thank you Rohan, I'm glad you liked the direction!
Creative
the gold seal on that navy envelope, first thing i looked at
It is eye catchy indeed & feels very Polished, Thanks mate!
Absolutely amazing!👌
nice color and typo!
Nice work
For me, retro and vintage vibes bring a premium touch.
Sharing the actual rejection reasoning instead of just the wins is rare on here.
Hahaha Thanks Rafee, I plan to share more work here. You can stay along💓
Loved the premium feel
Love this direction so much. Now I am really curious what did they end up choosing instead?
The fact that this got rejected says more about the client's situation than it does about the work. The identity has real depth to it. Sometimes the best directions live in the portfolio instead of the market, which honestly isn't the worst outcome.
Love this
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Introducing OpenHaus, a vibrant house music festival, made for anyone and everyone.
The visual identity leans into bold, saturated color paired with bold typography and structured, grid-based layouts. It feels colorful and inviting on the surface, but stays grounded by a level of restraint that gives it a more considered feel.
The logomark combines a lowercase "h" with a triangle, forming the silhouette of a house, a small, playful nod to the genre and the name itself.
View the full project here:
Great color palette and logo design 🎉🎉
OpenHaus Visual Identity pt. 2
OpenHaus is a vibrant house music festival, made for anyone and everyone.
The visual identity leans into bold, saturated color paired with bold typography and structured, grid-based layouts. It feels colorful and inviting on the surface, but stays grounded by a level of restraint that gives it a more considered feel.
The logomark combines a lowercase "h" with a triangle, forming the silhouette of a house, a small, playful nod to the genre and the name itself.
View the full project here:
Love this!
If a logo had to tell what a brand does, Apple would be a fruit stand.
New on our blog: why comparing "logo + guidelines" with a branding process is comparing two different products, how to tell whether you need a new logo or a new brand, and why sometimes the professional move is to turn the work down.
A logo is the signature. The story is everything else. Read it here: https://ander.agency/blog-posts/branding-is-not-a-logo