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If a logo had to tell what a brand does, Apple would be a fruit stand.
New on our blog: why comparing "logo + guidelines" with a branding process is comparing two different products, how to tell whether you need a new logo or a new brand, and why sometimes the professional move is to turn the work down.
A logo is the signature. The story is everything else. Read it here: https://ander.agency/blog-posts/branding-is-not-a-logo
The distinction matters when defining the brief: a new logo cannot resolve unclear positioning on its own. Asking what the business actually needs before choosing the deliverables is a useful starting point. What usually tells you a logo refresh is enough?
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LOGO vs. BRANDING — What's your take? 🍵
I'm curious...
Which one makes a stronger first impression?
Do you prefer the simplicity of the logo or the personality of the complete branding?
I'd love to hear your thoughts! 💚
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Both was amazing.