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Brand Activation Concept | Student Skin Lab
A preventative skin-health activation concept developed for a university audience in the UAE.
The objective was to transform professional skin education into an accessible, engaging campus experience — helping students better understand their skin without making treatment sales the focus.
The concept combines short skin consultations with practical education around acne and congestion, SPF and prevention, stress and lifestyle, and building a simple, effective skincare routine.
My role:
Concept development • Audience strategy • Experience design • Educational messaging • Partnership proposition • Presentation development
Experience journey:
Discover — personalised skin analysis
Understand — identify common concerns and contributing factors
Learn — practical, evidence-informed skincare education
Take Away — simple recommendations students can realistically implement
The objective:
Create an activation that provides genuine educational value for students while giving the participating brand a credible and relevant way to engage with the university community.
Skills demonstrated:
Brand Activation • Concept Development • Creative Strategy • Partnership Concepts • Wellness Communications • Experiential Marketing
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