Love a good all round project full of branding, merch, fitouts etc Always fun!Love a good all round project full of branding, merch, fitouts etc Always fun!
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That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
Which direction should a coffee brand ship, A or B?
Taste Test: two image directions for the same coffee brand, made in one AI brand image pack session.
Direction A: warm cafe craft
latte art and a barista pour, wood and morning light, the ritual of the drink
Direction B: clean product
the bag and the beans, one iced coffee against the sky, the product on its own
Vote for A or B below, and tell me why in the comments.
I make brand image packs like this on Contra: 10 images delivered in 24 hours, $49 at launch pricing. The service is on my profile if your brand needs a direction worth testing.