Role: UI/UX Designer & Web Designer Scope: UI/UX Design · SaaS Website Design · Fintech Product Design · Information Architecture · Responsive Web Design · Conversion-Focused UX Tools: Figma · Webflow · Adobe Photoshop · Google Analytics · Hotjar

COUNT is an AI-native accounting platform designed to help businesses, founders, finance teams, and accounting firms automate bookkeeping and manage their financial operations from one place.

The platform combines AI transaction categorization, bank feeds, receipt tracking, accounts payable, invoicing, financial reporting, collaboration, payroll, and real-time insights into a connected accounting ecosystem. COUNT also includes an AI assistant that can analyze financial data, answer questions, and perform accounting actions directly within the workspace.

The goal was to create a modern fintech experience that makes complex accounting functionality feel simple, approachable, and efficient while positioning COUNT as a smarter alternative to traditional bookkeeping workflows.

COUNT combines a large number of accounting and financial workflows, making product communication and information architecture a major UX challenge.

The website needed to:

Explain AI-powered accounting in a simple and compelling way

Communicate a wide range of financial features without overwhelming users

Showcase automation across bookkeeping, bills, invoices, and transactions

Demonstrate how AI can work directly with financial data

Build trust around security, accuracy, and financial data

Speak to different audiences including founders, businesses, finance teams, and accounting firms

Clearly communicate the benefits of real-time financial visibility

Present complex financial information through approachable product visuals

Create strong conversion paths toward starting a free trial

Maintain a premium and trustworthy fintech aesthetic across devices

I focused on creating a clean, modern fintech SaaS experience that communicates COUNT's value through clear product storytelling and strong visual hierarchy.

Designed a structured information architecture around the key accounting workflows, including transactions, expenses, bills, invoices, reporting, payroll, and financial insights.

Created a strong hero experience focused on the central proposition of accounting on autopilot, immediately communicating how automation can reduce repetitive financial work.

Designed feature sections around COUNT's core automation capabilities, including AI transaction categorization, receipt automatching, bill tracking, invoicing, and real-time bank feeds.

Focused on product visualization to make financial workflows easier to understand, using dashboard-style UI, financial data, alerts, charts, and workflow examples.

Highlighted COUNT's AI-powered outlier detection, showing how the platform can identify unusual transactions, duplicate charges, vendor anomalies, and other potentially important financial patterns.

Created dedicated messaging around COUNT AI, demonstrating how users can ask questions about transactions, expenses, invoices, reports, and other accounting data using natural language.

Structured the experience around real business outcomes — reducing manual bookkeeping, improving financial visibility, accelerating month-end workflows, and giving teams more time for strategic decision-making.

Integrated trust-building sections around SOC 2 Type II compliance, role-based access controls, audit trails, and encryption to reinforce COUNT's credibility as a financial platform.

Designed clear conversion points throughout the website, directing users toward starting a free trial and exploring pricing options.

The final experience positions COUNT as a modern AI-powered accounting operating system rather than simply another bookkeeping tool.

The website clearly communicates how COUNT combines automation, accounting workflows, real-time insights, and AI into one connected platform.

COUNT currently reports 1,000+ companies, while its product supports everything from transaction management and financial reporting to invoices, bills, payroll, integrations, and AI-powered workflows.

The platform also offers 13,000+ native integrations, allowing businesses to connect their existing tools and automatically synchronize financial data.

The resulting experience combines fintech UI/UX, AI product storytelling, SaaS design, clear information architecture, responsive layouts, and conversion-focused UX to make sophisticated accounting technology feel intuitive and accessible.

The final website transforms a complex financial product into a clear digital experience centered around one powerful idea: