Role: UI/UX Designer & Web Designer Scope: UI/UX Design · SaaS Website Design · AI Product Design · Information Architecture · Responsive Web Design · Conversion-Focused UX Tools: Webflow · Figma · Adobe Photoshop · Google Analytics · Hotjar

Wudpecker is an AI-powered meeting assistant designed to help professionals capture, organize, and extract valuable information from their meetings.

The platform automatically records and transcribes meetings, creates personalized AI notes, highlights important details and action items, and allows users to interact with their meeting knowledge through Ask Wudpecker.

It supports popular meeting platforms including Zoom, Google Meet, and Microsoft Teams, while also offering desktop recording for both virtual and in-person meetings.

The goal was to create a modern SaaS website that clearly communicates Wudpecker's AI capabilities while making the product feel simple, approachable, and valuable for everyday professionals.

Wudpecker combines several AI-powered workflows — recording, transcription, summarization, personalization, knowledge extraction, and integrations — which can be difficult to communicate through a single website.

The experience needed to:

Explain an AI meeting assistant in a simple and engaging way

Clearly communicate the benefits of automated meeting notes

Showcase features without overwhelming visitors

Demonstrate the value of Ask Wudpecker

Explain personalized note structures and custom instructions

Showcase integrations with existing productivity tools

Build trust around privacy and data security

Speak to different audiences including sales, customer success, marketing, and recruiting teams

Create strong pathways toward free trials and product exploration

Maintain a clean, modern SaaS aesthetic across devices

I focused on creating a clean, AI-first SaaS experience that communicates Wudpecker's value within the first few moments of the user journey.

Designed a clear information architecture that organizes the product around its primary benefits: capturing meetings, generating personalized notes, extracting knowledge, and integrating information into existing workflows.

Created strong hero messaging that immediately communicates Wudpecker's core proposition — personalized AI notes that allow users to focus on conversations instead of manually taking notes.

Structured feature sections around real user outcomes such as saving time, never forgetting important details, and turning meetings into searchable knowledge.

Designed visual storytelling around Ask Wudpecker, demonstrating how users can ask questions about previous meetings and extract contextual information without manually searching through recordings or transcripts.

Highlighted personalization capabilities including custom note structures, custom vocabulary, specific detail capture, multilingual notes, and converting information into structured tables.

Created dedicated product storytelling around Wudpecker's bot-less desktop recording experience, showing how users can record virtual or in-person meetings while maintaining control over when recording starts, pauses, or stops.

Focused on trust-building through sections covering GDPR compliance, AES-256 encryption, HTTPS, and EU-based data storage.

Designed conversion-focused CTAs throughout the experience, encouraging visitors to try Wudpecker without requiring a credit card for the initial premium trial.

The final experience positions Wudpecker as a modern AI productivity platform for turning conversations into useful, searchable knowledge.

The website clearly communicates how Wudpecker helps users record meetings, generate personalized notes, identify important information, and interact with their meeting knowledge through AI.

The product has grown to serve 18,000+ teams and product managers, demonstrating strong adoption among professionals who rely on meetings for customer research, sales, collaboration, and decision-making.

The resulting experience combines AI-focused product storytelling, clean SaaS UI, strong information architecture, responsive design, and conversion-focused UX to make a technically sophisticated product feel simple and approachable.

The website ultimately turns Wudpecker's complex AI functionality into a clear product story: capture every important detail, transform meetings into structured knowledge, and spend less time taking notes and more time participating in the conversation.