Freelancers using Facebook Ads in CaliforniaFreelancers using Facebook Ads in California
ProjectsPeople
Jen Lai's avatar
Jen Lai
proCalifornia, USA
Content & Social Strategy, Design, Paid Media
$25k+
Earned
23x
Hired
4.9
Rating
417
Followers
SPLINE_EXPERT

expert

LOVART_EXPERT

Expert

+2
Content & Social Strategy, Design, Paid Media
Cover image for Sixth Degree | Social Media Strategy & Paid Media
Sixth Degree | Social Media Strategy & Paid Media
1
33
Cover image for Puppies Make Me Happy | Paid Social Strategist + Meta Ads
Puppies Make Me Happy | Paid Social Strategist + Meta Ads
3
31
Cover image for Goodlabs | Full-Funnel Ad Strategy and Optimization
Goodlabs | Full-Funnel Ad Strategy and Optimization
5
89
Cover image for Gritzy | Social Media + OOH Animations
Gritzy | Social Media + OOH Animations
2
34
Facebook Ads(3)
Meghan Lazarow's avatar
Meghan Lazarow
San Francisco, USA
Digital Marketing & Demand Generation | ex-Tesla, Handshake
$50k+
Earned
4x
Hired
5.0
Rating
259
Followers
Digital Marketing & Demand Generation | ex-Tesla, Handshake
Cover image for Fortune Magazine x Elementum
Fortune Magazine x Elementum
4
61
Cover image for Contra: Discovered high-intent hiring audiences via Google Ads
$17K+ earned
Contra: Discovered high-intent hiring audiences via Google Ads
11
368
Cover image for Handshake commercial - "Start Somewhere"
Handshake commercial - "Start Somewhere"
17
459
Cover image for Tesla solar commercial
Tesla solar commercial
8
152
Facebook Ads(1)
Dsignable 's avatar
Dsignable
proSanta Monica, USA
Design & Development Made Easy
18
Followers
Design & Development Made Easy
Cover image for Thrdd - ECommerce Website Design, Development, and Marketing
Thrdd - ECommerce Website Design, Development, and Marketing
1
53
Cover image for Pasteable - A cross-platform universal
Pasteable - A cross-platform universal clipboard manager (macOS, Windows, Linux/Raspberry Pi) that captures everything you copy and syncs it instantly across devices via Firebase — with a glassmorphic overlay, smart collections, favorites, pinning, and source-app attribution.
1
73
Cover image for Narrali - Cinematic AI Audiobook
Narrali - Cinematic AI Audiobook Experience A full-stack AI audiobook platform that transforms written stories into cinematic, production-quality audio — ElevenLabs voice AI, Stripe billing, and a scroll-animated landing page, shipped in one sprint.
1
67
Cover image for High Risk World: Twelve Month Millionaire Platform Development
High Risk World: Twelve Month Millionaire Platform Development
1
16
Facebook Ads(1)
Thiago Velloso's avatar
Thiago Velloso
San Francisco, USA
Demand Gen & Performance Marketing Leader
1x
Hired
5.0
Rating
3
Followers
Demand Gen & Performance Marketing Leader
Cover image for In 2020, COVID forced Odoo
In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.
0
76
Cover image for Odoo's go-to-market relied heavily on
Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.
0
81
Cover image for Odoo is an open-source ERP
Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.
0
77
Cover image for Cresta is an AI-powered contact
Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.
0
81
Facebook Ads(2)
Andrew Linder's avatar
Andrew Linder
Stockton, USA
Design With Purpose
5x
Hired
5.0
Rating
9
Followers
Design With Purpose
Cover image for Facebook Ads Case Study - Christmas By The Fire
Facebook Ads Case Study - Christmas By The Fire
0
45
Cover image for Custom Web Design
Custom Web Design
0
24
Cover image for Custom Sermon Designs
Custom Sermon Designs
0
32
Cover image for Sermon Bumper Projects
Sermon Bumper Projects
0
24
Facebook Ads(1)