Lead Gen at Scale: $500K/Month for a 400+ Advisor Team

Client/company: EuQueroInvestir.com (one of Brazil's largest investment platforms)

Role: Inbound Marketing Coordinator (Sep 2019 – Feb 2020)

Challenge: A large investment platform needed a high volume of qualified leads for a 400+ person sales force of advisors, and those leads had to turn into account openings, not just form fills.

What I did: I managed up to $500K a month in ad spend across Google Ads, Facebook Ads and Taboola. I ran the lead-generation program that fed the advisor team, built email nurturing flows, and optimized for lead quality and SEO to drive account openings.

Results: I ran lead generation at a $500K/month scale for a 400+ person advisor team. The program optimized for lead quality and account openings, not just lead volume.