Growth Engines for 20+ Companies

Client/company: Growth Kali (my performance-marketing agency, Brazil/US)

Role: Founder & Head of Growth (Sep 2019 – Dec 2024)

Challenge: Small and mid-size companies needed predictable lead flow but had no in-house team to run paid media, funnels and automation together.

What I did: I founded and ran a performance-marketing agency for 5+ years. I owned strategy, delivery and the P&L, and led a team of 3 plus a specialist network. For each client I built the whole system: paid media, conversion-focused funnels, and CRM and email automation. I also did SEO and AI search (AEO) work for clients.

Results: The agency was profitable from year one. It built growth engines for 20+ companies across real estate, finance and services, and clients regularly grew lead generation by 100% or more.