SEO Engine + Funnels Behind a R$1B Expansion

Client/company: ON Petro (fuel distribution, Brazil)

Role: Marketing Manager (Dec 2020 – Mar 2022)

Challenge: ON Petro was in hypergrowth but had no marketing function and no sales-development team. It needed a steady flow of client leads and job candidates to keep up with its expansion.

What I did: I built the marketing and SDR departments from scratch and hired and led both teams. I built an SEO engine and content funnels that captured contacts and sent them down two paths: client leads went to the SDR team, and job candidates went to recruiting. I ran Google and Facebook Ads, the CRM and content, ran a branding campaign for hiring, managed external agencies, and brought in agile methods and data-driven reporting.

Results: The SEO engine still drives millions of visitors to the site every month. The branding campaign drew huge numbers of job applications. The system supported ON Petro's growth from 3 states to nationwide as revenue reached R$1B.