Head of Marketing: 4 Brands Launched, 10-Person Team

Client/company: Plin Condomínios (multi-company group, CRM business, Curitiba)

Role: Head of Marketing (Mar 2022 – Feb 2023)

Challenge: A growing multi-company group needed new brands launched and a demand-gen engine that could hit aggressive growth targets, with sales and marketing working together.

What I did: I led a 10-person team across performance, content, brand and design, with the Sales, Marketing and Customer Success managers reporting to me. I owned demand generation end to end: paid media, funnels, CRM and sales alignment. I also recruited and developed the team against aggressive growth targets, and I owned the group's pipeline and revenue goals.

Results: I launched 4 new companies/brands within the group, and all of them are still operating and growing today.