Sixth Degree | Social Media Strategy & Paid Media

Sixth Degree

Social Media Strategist & Paid Media Manager Contract | 3 Months

Sixth Degree needed support strengthening its social media presence while building a more strategic paid advertising foundation. My role focused on developing and executing both organic and paid social media initiatives, optimizing existing social channels, and creating a scalable content strategy designed to increase visibility, engagement, and campaign performance.

25.8K Impressions 12.5K Reach 1,693 Link Clicks 6.54% CTR £0.15 CPC 92.7% of Landing page views rate per link clicks

I developed and managed Meta advertising campaigns focused on driving qualified traffic to landing pages while maximizing budget efficiency.

Responsibilities included:

Campaign setup and management within Meta Ads Manager

Audience targeting and segmentation

Ad copywriting and messaging development

Campaign monitoring and performance optimization

Budget management and allocation

Performance analysis and reporting

To support long-term growth, I created a structured content strategy designed to improve consistency and engagement across social channels.

Key initiatives included:

Developing a content calendar

Planning organic social content

Creating social media copy and campaign messaging

Aligning content with business goals and audience interests

Establishing a repeatable publishing workflow

To improve overall performance and prepare the business for future growth, I optimized the company's Meta presence and advertising infrastructure.

This included:

Facebook Business Page optimization

Business Manager organization and setup

Asset management and account configuration

Ad account optimization and troubleshooting

Through strategic audience targeting, compelling ad creative, and ongoing campaign optimization, the Meta advertising campaigns delivered strong engagement and cost-efficient traffic.

Generated highly engaged website traffic at a cost-efficient £0.15 CPC

Achieved a 6.54% click-through rate, significantly outperforming typical Meta advertising benchmarks

Maintained a 92.79% landing page view rate, indicating strong audience quality and minimal drop-off after clicks

Established a scalable paid media framework for future campaigns

Improved social media operations through strategic planning, content management, and platform optimization

Social Media Strategy

Paid Social Advertising

Meta Ads Management

Campaign Optimization

Audience Targeting

Copywriting

Content Calendar Development

Organic Social Media Management

Facebook Business Page Optimization

Performance Reporting & Analysis