Opallac | Meta Ad Campaigns

I collaborated with Opallac, a nail polish brand, to design Meta campaign ads that combined bold, on-brand visuals with performance-driven strategy. Leveraging my background in paid media, I crafted graphics optimized for engagement and conversions across digital platforms.

My responsibilities included:

Designing ad creatives tailored for social and display platforms

Applying paid media insights to guide layout, typography, and visual hierarchy

Producing variations for A/B testing to maximize campaign performance

Creating customizable Canva templates so the Opallac team could easily edit and repurpose assets for ongoing campaigns

This project allowed me to merge creative design with marketing strategy while also building scalable tools for the brand’s in-house team.

For this set of Opallac ad campaigns, I integrated AI tools into my creative workflow to deliver fresh, eye-catching visuals. Using MidJourney, I generated unique imagery that aligned with Opallac’s brand aesthetic, then refined and adapted these visuals into polished ad creatives.

My responsibilities included:

Leveraging MidJourney and Lovart to produce original concept imagery for campaigns

Designing and refining ads optimized for social and display platforms

Applying paid media knowledge to guide composition and messaging for high-performing creatives

Delivering variations for testing and iteration across campaigns

This project combined AI-driven creativity with performance-focused design, resulting in assets that stood out while remaining scalable and adaptable for ongoing use.