Goodlabs | Full-Funnel Ad Strategy and Optimization
Jen Lai
Role: Lead Growth Marketing Lead, Paid Media
Company: Goodlabs
Key Contributions
Managed full-funnel ad strategy across Google and Meta platforms
Created and optimized campaigns for search, display, and social placements
Designed high-performing ad storyboards and briefs
Tested hooks, messaging, and creative variations for maximize CTR and conversions
Designing reusable ad templates for social and paid media to streamline creative production
Ensuring campaigns complied with Meta and Google advertising policies while maintaining brand tone
Tools & Skills
Google Ads, Meta Ads Manager, Figma (storyboards), Analytics, UGC-driven creative, performance optimization, A/B testing
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Posted Dec 21, 2025
Led Google and Meta ad strategy for GoodLabs, creating reusable templates, storyboards, and high-performing campaigns to drive conversions and brand growth.
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GoodLabs
