This project is based on work completed for a confidential Amazon initiative. To comply with non-disclosure obligations, all branding, product names, visuals, UI elements, and copy have been recreated for portfolio purposes. The creative strategy, design process, and campaign objectives reflect the original work.

Role: UX/UI Designer II / Marketing Ads Strategist II Company: Amazon

I developed and executed a full-funnel marketing strategy that included:

Designed and launched email marketing campaigns, including branded email templates, promotional campaigns, and lifecycle emails.

Managed organic social media strategy, creating content calendars, educational content, and storytelling campaigns across multiple platforms.

Planned, launched, and optimized paid advertising campaigns across Meta and Linkedin, focusing on audience targeting, creative testing, and lead generation.

Designed high-converting static ad creatives and marketing assets for paid and organic campaigns.

Produced motion graphics and short-form animations for social media, digital advertising, and product marketing to increase engagement and improve creative performance.

To create a unique identity while respecting confidentiality, I designed an original hardware concept:

Ultra-thin aluminum body

MagSafe compatibility

Wallet-friendly form factor

Minimal industrial design

One-touch recording

I developed a full-funnel Meta advertising strategy.

Introduce Loop as an AI memory companion.

Examples:

Forget Less.

Your Memory, Upgraded.

Stop Taking Notes.

Highlight differentiating features:

AI Summaries

Smart Search

MagSafe Design

Productivity Insights

Daily Tone Analysis

Drive product adoption with concise messaging:

Meet Loop.

Never Forget What Matters.

Snap. Record. Remember.

Created multiple carousel concepts including:

Meet Loop Introducing the product through feature-focused storytelling.

Your Day, Decoded Highlighting AI-powered productivity insights, daily tone analysis, and meeting performance trends.

One Memory Demonstrating Loop's connected knowledge system, where conversations, people, and projects become part of a searchable personal knowledge base.

I designed over 256 paid ads.

The result was a cohesive creative system that positioned Loop as a premium AI memory companion. By shifting the focus from technical capabilities to everyday benefits, the work established a clear product narrative that could scale across paid media, product marketing, and future launch campaigns while maintaining a consistent, consumer-first brand experience.

Carousels