Smör | Brand Identity, Logo, Social Media
Jen Lai
Like this project
Posted Aug 9, 2025
Crafted Smör’s warm, whimsical brand identity with a buttery palette, custom typography, and minimal bread illustrations for a fresh, cohesive look.
From logo to Instagram carousels, built a cohesive brand world for Smor that rises to any occasion.
Branding Kit Deliverables
Logo Suite: Primary logo plus three alternative versions optimized for social media profiles, website headers, and packaging applications.
Color Palette: Buttery yellows and golden browns paired with whimsical blues and greens to evoke warmth and playfulness.
Typography: A custom mix incorporating Times New Roman Condensed for social media headlines, balancing classic elegance with a modern touch.
Graphic Elements: Minimal, hand-drawn bread illustrations to add charm and reinforce brand identity across print and digital assets.
Social Media Assets:
Instagram Carousels: Educational bread tips, product spotlights, and playful, butter-themed puns.
Story Templates: Consistent frames for daily specials, new product drops, and behind-the-scenes content.
Highlight Covers: Illustrated icons for easy navigation and brand cohesion.
Reel & Post Overlays: On-brand lower thirds and animated elements for videos.
The result is a cohesive visual identity that feels as comforting as freshly baked bread while giving Smör a strong, scroll-stopping presence across its platforms.