Sao NYC | Social Media Manager and Digital Content Lead

Audited and optimized Instagram and Pinterest for visual cohesion, keyword alignment, and discoverability

Created 30 day content calendars to establish consistent posting cadence and content balance

Designed and curated Instagram feed layouts aligned with a refined, handcrafted aesthetic

Created and edited Instagram Reel content focused on process, materials, and craftsmanship

Designed Pinterest pins and wrote SEO focused copy to support long term discovery and traffic

Designed a branded look book PDF highlighting collections, materials, and brand story

Wrote all social and email copy to maintain a consistent, mission aligned brand voice

Managed email marketing campaigns through Mailchimp, including layout and copywriting

Applied SEO principles across captions, descriptions, and metadata to improve reach and visibility

Email Campaigns:

Within the first month, Sao New York established a more cohesive and intentional digital presence across social and email. Content now reflects a clearer brand narrative, improved organization, and a stronger foundation for long term discoverability. The work is ongoing, with continued focus on strengthening brand equity and supporting sustainable growth through platform native content.