Audited and optimized Instagram and Pinterest for visual cohesion, keyword alignment, and discoverability
Created 30 day content calendars to establish consistent posting cadence and content balance
Designed and curated Instagram feed layouts aligned with a refined, handcrafted aesthetic
Created and edited Instagram Reel content focused on process, materials, and craftsmanship
Designed Pinterest pins and wrote SEO focused copy to support long term discovery and traffic
Designed a branded look book PDF highlighting collections, materials, and brand story
Wrote all social and email copy to maintain a consistent, mission aligned brand voice
Managed email marketing campaigns through Mailchimp, including layout and copywriting
Applied SEO principles across captions, descriptions, and metadata to improve reach and visibility
Email Campaigns:
Outcome
Within the first month, Sao New York established a more cohesive and intentional digital presence across social and email. Content now reflects a clearer brand narrative, improved organization, and a stronger foundation for long term discoverability. The work is ongoing, with continued focus on strengthening brand equity and supporting sustainable growth through platform native content.
Led social, email, and content strategy for Sao New York, auditing and optimizing Instagram and Pinterest, creating calendars, copy, visuals, and Mailchimp.