Rise & Shine Nutrition | Full-Funnel Strategy

Role Brand Designer & Marketing Strategist

Scope Website redesign, paid media, lead generation, email marketing, Pinterest growth

Rise & Shine Nutrition is a wellness brand focused on helping clients build sustainable, healthy habits. The goal of this project was to create a cohesive digital ecosystem, from website to paid ads that could consistently generate leads on a small budget.

The brand lacked a high-converting website and a structured marketing funnel. There was no clear system in place for capturing leads, running ads efficiently, or nurturing potential clients.

I approached this as a full funnel rebuild, aligning design, marketing, and automation to work together seamlessly.

Redesign the website for clarity, trust, and conversions

Build a lead generation system using gated content

Launch paid campaigns optimized for low cost per result

Establish foundational marketing channels for long-term growth

Redesigned the existing Webflow site for improved structure and conversions

Migrated and rebuilt the site in Framer for a more modern, flexible design system

Optimized user flow to guide visitors toward lead capture

Integrated Kit for lead magnets and email capture

Designed and implemented automated email marketing campaigns

Built forms and flows to nurture leads post-conversion

Email Template 1 - Email Template 2 - Email Template 3

Ran Google Ads campaigns to drive targeted traffic

Set up Meta Business Suite

Integrated Meta Pixel + Conversions API for accurate tracking and optimization

Created ad creatives, copy, and campaign structures

Launched 4 lead generation campaigns using form-based ads

Focused on value-driven offers tied to lead magnets

Optimized for cost efficiency on a limited budget

Created and optimized a Pinterest account from scratch

Designed and published organic pins aligned with brand content

Supported content with Pinterest-style ad creatives

Generated 64 email sign-ups through lead funnels and campaigns

Cost per result: $9 or less on a small budget

Average of 342 link clicks per campaign

Built a fully functioning lead generation funnel from scratch

Grew Pinterest to 2.9K+ monthly views in 3 months (organic only)

Strong design + clear funnel strategy can outperform larger budgets

Lead magnets paired with paid ads create consistent, scalable growth

Tracking (Pixel + API) is essential for optimizing performance

Organic platforms like Pinterest can compound visibility over time