Freelancers using Adobe Illustrator in BogotaFreelancers using Adobe Illustrator in Bogota
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José Tovar's avatar
José Tovar
proBogota, Colombia
Creating what matters, for brands with vision.
$1k+
Earned
1x
Hired
5.0
Rating
93
Followers
Creating what matters, for brands with vision.
Cover image for Sten & Kant — Logo Design
Sten & Kant — Logo Design
1
22
Cover image for Wisp — Brand Identity Design
Wisp — Brand Identity Design
3
21
Cover image for Autip — Brand Identity Design
Autip — Brand Identity Design
3
16
Cover image for “A splash of life in
“A splash of life in a summer landscape.” For the #FLORAMuseumChallenge, I brought together two Vincent van Gogh paintings from The Met’s public domain collection: Self-Portrait with a Straw Hat and Wheat Field with Cypresses. https://www.metmuseum.org/art/collection/search/436535 https://www.metmuseum.org/art/collection/search/436532 I have always wondered what it would feel like for Van Gogh to step inside one of his own paintings. Not simply to visit it, but to finally live within the beauty and peace he created for everyone else. His self-portrait shows a young artist determined to improve, even when he could not afford a model. Just two years later, he painted Wheat Field with Cypresses, which he considered one of his best summer landscapes. He described its cypresses as “a splash of black in a sunny landscape.” That line became the emotional center of my piece. It felt like more than a description of the painting. It felt like a reflection of his life, carrying so much darkness while still creating something full of color, movement, and light. Using Flora AI, I imagined him entering that landscape and slowly becoming part of it. A version of paradise where he is no longer restless or fighting to be understood. A place where he can finally see that his work survived, that it mattered, and that the world eventually saw what he was trying to show us. He never received that peace or recognition during his lifetime. This is my small way of giving it to him. 🌾
18
69
3.8K
Adobe Illustrator(3)
Daniel Castellanos's avatar
Daniel Castellanos
proBogota, Colombia
Brand Identity & Video & Motion
5.0
Rating
23
Followers
Brand Identity & Video & Motion
Cover image for BIRRIA. There's a version of food
BIRRIA. There's a version of food content that treats the dish as the star and rushes to get there. This isn't that. Birria is a slow process — layers of dried chiles, bones, hours of heat. The edit follows that logic. The music is slow, almost pre-Columbian, but the cuts don't drag. They move with the rhythm, not against it. Close on the clay pot. The char on the chiles. Hands working. The result feels warm. Domestic. Like something your grandmother would recognize even if she'd never seen a camera. Detail-first food cinematography, edited to feel like the dish tastes.
3
220
Cover image for THE FULL PIECE IS HERE. German
THE FULL PIECE IS HERE. German doesn't talk about climbing the way most people do. For him, it's not a sport you practice — it's a language you learn to speak with your body. That's what we wanted to capture. The first half is deliberate: static wide shots that hold the space, detail cuts that show the work behind the warmup. Intentional restraint before the release. Then the fade to black. What follows is the same athlete — same walls, same hands — but a completely different energy. The low-end of the beat dictates the cut. Movement becomes rhythm. He ends where he started. Sitting on the wall. The logo closes it. Shot and edited at his gym, built around his vision of the sport. Hope you like it !
3
263
Cover image for There are design decisions that
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem. The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums, authenticity, and the Chocó—one of the most biodiverse and culturally rich regions in Colombia, a land of jungle, rivers, and a visual identity unlike any other. I loved it. And precisely because of that, I failed to evaluate the challenges the logo would face on real-world platforms: on a website, as an Instagram avatar, or in digital spaces. The redesign wasn't about letting go of the logo. It was about letting go of the attachment. The problem wasn't aesthetic—it was one of coherence. The studio’s brand had evolved, but the logo hadn't. A composition with too many elements in tension made the icon struggle to be memorable; what people saw didn't connect with who Boroló truly is. The new system retains the bird—now geometric, set in negative space within the icon. The inner container references the studio’s actual architectural blueprint: the diagonal of the cyclorama ceiling and the two zones of the space. The brackets refer to photographic framing. No layer imposes itself over the other—they are discovered. The result is a versatile system: imagotype, vertical logo, and wordmark. It works on a sticker, a billboard, an avatar, or a website. It scales without losing its identity. Redesigning doesn't mean the initial design was bad. It means communication needed to evolve. And from that point of view, the change isn't a correction—it’s a decision.
3
220
Cover image for When a product needs to
When a product needs to be understood, not just seen. Chemyunion is a high-performance cosmetic ingredients company. Their client isn't the end consumer — it's the formulator, the distributor, the professional making technical decisions about what goes into a product. For the presentation of Seriliss, their active ingredient for hair straightening and nutrition, the challenge was clear: show the product in action and explain why it works at the same time. The piece combines studio audiovisual production — with a professional demonstrating the application process step by step, from root to tip — with motion graphics integrated directly over the video to highlight specific areas of the hair, visualize the technical process, and translate chemical information into something digestible without sacrificing precision. Two languages in a single piece. The video demonstrates. The motion explains. Neither one is excess. That balance is what defines a strong technical content piece: it's not about making the product look good — it's about making the client understand it well enough to trust it.
1
214
Adobe Illustrator(22)
Anna Selkova's avatar
Anna Selkova
Bogota, Colombia
Ad Creatives, Websites, Branding | Multidisciplinary Design
26
Followers
Ad Creatives, Websites, Branding | Multidisciplinary Design
Cover image for Cron (Notion Calendar) — Performance
Cron (Notion Calendar) — Performance Ad Concept A speculative ad creative bundle I built for Cron to explore how I'd approach user acquisition for a productivity tool with strong existing design DNA. The challenge is specific: the product is already visually confident, so the ads have to extend the aesthetic without competing with it. The bundle centres on the interface itself — Cron's UI shown in real workplace contexts on laptop and mobile, framing the calendar as something already in someone's day rather than a product being sold. No lifestyle overlays, no stock office shots. Typography stays direct: one problem-hook per frame, tight hierarchy, dark mode against the signature orange. The orange does the work of stopping attention; everything else stays quiet so the message reads in the first second. Three static banner variations and one motion asset, sized for Meta and LinkedIn feed.
3
206
Cover image for MovixTech – Website My role: Creative Director Project
MovixTech – Website My role: Creative Director Project description: I created a website for MovixTech, a company that automates the clear-aligner production workflow using AI-powered digital employees. The site highlights how the QC agent integrates directly into clinics’ and labs’ systems, performs real-time quality control, and eliminates manual bottlenecks. With a futuristic visual style, dynamic 3D elements, and a concise product narrative, the website communicates the brand’s focus on precision, speed, and reliable automation in dental manufacturing.
0
218
Cover image for Crystal Art Boutique – logo-book My
Crystal Art Boutique – logo-book My role: Creator Project description: We developed the brand identity for Crystal Art Boutique, an atelier specializing in custom ballroom and stage costumes, focused on individuality, precision, and strong stage presence. The visual style combines elegance and confidence: a script logo reflects artistry and a personal approach, while a deep burgundy palette enhances the premium feel. The identity system is clear and structured, ensuring consistent use across digital, fabric, packaging, and signage. Crystal Art Boutique positions itself as a refined and trustworthy brand for dancers who value quality and a strong visual image.
0
164
Cover image for Forus – Sleep Supplement Launch
Forus – Sleep Supplement Launch Creative Designed the launch creative suite for Forus, a sleep and nervous system supplement brand entering a crowded recovery market. Supplement ads live or die in the first two seconds — trust has to be built before the user has even registered what the product is. So I split the creative across four conversion angles instead of one hero message: customer social proof, ingredient breakdowns, bundle offers, and expert endorsements from medical professionals. Each one answers a different buyer objection in isolation, which gives the media buyer clean testing signal on day one. Visually, kept the system restrained – matte black bottles, floating capsule motion, oversized typography doing the hooks. The product is premium-priced, so the ads had to signal that without leaning on lifestyle photography the category already overuses. Full suite of vertical video and motion creatives, sized for Meta and TikTok, plus the creative strategy for post-launch scaling.
0
9
Adobe Illustrator(3)
Angie Sánchez Zapata's avatar
Angie Sánchez Zapata
Bogota, Colombia
Brand Identity Designer & Creative Director | Visual systems
Brand Identity Designer & Creative Director | Visual systems
Cover image for MRH — Website Redesign &
MRH — Website Redesign & Ecommerce Optimisation Project Type: UX/UI Redesign, Shopify Development & SEO Sector: Streetwear & Urban Apparel The context: MRH already had an online store, but it lacked structure, consistency, and a clear customer journey. Rather than redesigning isolated screens, I approached the project as part of a broader brand strategy — identifying friction points across the entire shopping experience and rebuilding the site around usability, storytelling, and scalability. My role: I led the full redesign end to end — from information architecture through custom Shopify development and SEO — working directly within the brand system I had already established for MRH. What I did: Reorganised the site's information architecture, simplifying navigation, menus, and product discovery for a more intuitive purchasing flow Redesigned the homepage — the highest-abandonment section — into a clearer introduction to the brand and its universe Separated storytelling from technical product information across product pages to improve readability and purchase decisions Built a dedicated blog giving each illustrated character its own narrative, connecting editorial content to ecommerce without interrupting the buying experience Developed custom Shopify components using Liquid, including interactive size-chart pop-ups (managed through metafields), dynamic product characteristics with visual icons, FAQs, trust indicators, and automated "Notify Me" functionality for out-of-stock items — all designed for the client to manage without touching code Restructured product categories into a dedicated Products section (previously a single catalogue-all page) and built a custom Collaborations page that auto-groups tagged products by partner brand Ran a complete SEO optimisation pass: restructured product descriptions, built keyword-focused URLs and metadata, and created a scalable metafield system so new products publish following the same optimised structure Set up quick-response templates in WhatsApp Business to streamline customer service Created a dedicated brand page explaining MRH's origins and philosophy, strengthening the connection between visual identity and digital presence The result: A website that isn't just visually stronger — it's easier to manage, more discoverable through search, and built to support MRH's growth long after launch. Full case study on Behance (https://www.behance.net/gallery/253684079/Website-Redesign-Ecommerce-Optimization)Live web (https://mrh-brand.com/)
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139
Cover image for MRH — Building a Brand
MRH — Building a Brand Identity System for a Streetwear Label The challenge: MRH is a Colombian streetwear brand with a strong creative instinct — rooted in Japanese aesthetics and a clear sense of who they wanted to be — but no system to express that consistently. No brand manual, no visual structure, just raw identity waiting to be organised. What I did: Conducted a full brand audit to understand their visual language, values, and audience Developed a cohesive brand identity system translating their Japanese-inspired aesthetic into consistent visual rules Built a strategic brand structure to guide how the identity shows up across every touchpoint — from product to digital presence The result: MRH didn't become a different brand — it became a more consistent one. Same energy, same roots, now backed by a system that lets it scale without losing what made it recognisable in the first place. If your brand has the instinct but needs the structure, I can help you find it. Full case study on Behance: https://www.behance.net/gallery/253561681/Brand-Identity-MRH Live web: https://mrh-brand.com/
1
154
Cover image for The context: Con Criterio was built
The context: Con Criterio was built as a new brand to sponsor "Tenemos que Hablar," a positioning campaign centred on a series of economic forums. Each forum needed its own visual identity, distinct enough to stand on its own, but clearly part of the same overarching campaign. My role: As part of my work with Cedetrabajo, I developed the individual graphic lines for each economic forum under this campaign, translating each forum's specific topic into its own visual language while keeping every line rooted in Con Criterio's core brand identity. What I did: Designed distinct graphic lines for multiple forums within a single unified campaign Balanced individual visual identity per forum with overall brand consistency Built a scalable visual approach that could extend to future forums under the same campaign umbrella
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48
Cover image for Aquí está el texto para
Aquí está el texto para este proyecto: Con Criterio — Social Positioning Campaign The context: Con Criterio is a platform focused on economic analysis and commentary. The goal was to position the brand on social media around its core economic focus areas, but 2020's pandemic isolation completely changed how audiences were engaging with content, so the strategy had to adapt to that new reality. The idea: Instead of one static campaign, we developed a series of forums, each with its own name and topic, unified under one overarching vision. Every forum carried its own distinct visual line, different enough to feel fresh and specific to its subject, while staying anchored to the same core brand identity throughout. My role: As part of my work with Cedetrabajo, I led design and art direction for the campaign, building the flexible visual system that let each forum feel distinct while keeping Con Criterio instantly recognisable across every post. What I did: Designed a modular visual system adaptable across a series of themed sub-campaigns Directed the graphic line for each forum while maintaining consistent brand identity Adapted content for social media formats in response to shifting audience behaviour during the pandemic
0
32
Adobe Illustrator(13)
OZK ART's avatar
OZK ART
Bogota, Colombia
Graphic Designer & illustrator
Graphic Designer & illustrator
Cover image for Logo Creations
Logo Creations
0
3
Cover image for Social Media Publications
Social Media Publications
0
1
Cover image for Print Content Collection
Print Content Collection
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3
Cover image for Posters & Banners PART ONE
Posters & Banners PART ONE
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3
Adobe Illustrator(4)