T'aime - Brand Identity

Overview

T'aime is an expert tea brand that focuses on the well-being of its audience, offering a well-thought-out product. Their goal is to have a good impact on the day of their community, even a small one, everything counts!

T’aime curates the perfect blends of teas for every mood and pairs them with the right quote to improve their customers' day.

Obejctive / Solution 🤝

With User-driven and empathic product design help them their reach the right audience for every blend of tea they curate.

Creative direction: The direction for T'AIME revolves around user-oriented design. Where the main objective is to serve the consumer.

• Emphatic & Simple • Colorful & Friendly • Expert & Sophisticated

Process 🛣

I created a visual identity that feels familiar and approachable.

The logo is made with custom typography, with waves and soft forms to express the friendly and empathetic part of the brand's personality. The icon for T'AIME is an outline abstract recreation of a flower, giving the brand a fresh and simple look.

T'AIME's color palette is diverse and responsive, adapting to every aspect that the brand needs. The variety of colors allows T'AIME to express all its complete personality through its products and online presence.

Packaging

For the Package, I kept the visual style of the primary logo, creating a custom illustration of abstract waves, which can be adapted for each different tea blend. Evoking empathic and friendly energy.