Trave - Brand Identity

Overview

Trave is a company that develops new ways to travel by combining luxury and elegance with simplicity and innovation

Objective / Solution 🤝

Create a visual identity for a luxury travel agency that evokes trust and simplicity, to create a bridge between the audience and their dream trip

Creative direction: The brand identity revolves around these concepts • Reliable & Knowledgeable • Modern & Innovative • Minimalist & Luxury

Process 🛣

The logo is in a custom font to create a unique look and the symbol is simple, both creating the perfect combination to represent luxury and reliability.

The two fonts selected to represent TRAVE are classic and modern and evoke sophistication by combining them together.

Color plays a key role in the visual identity, reflecting TRAVE’s brand personality. The colour palette conveys a classic and simple style with some vibrant colors to spice it up.