Wisp — Brand Identity Design by José TovarWisp — Brand Identity Design by José Tovar

Wisp — Brand Identity Design

José Tovar

José Tovar

Wisp — Brand Identity Design

Wisp needed to make digital payments feel faster, safer and more human, without adding complexity or relying on the cold, corporate language common in finance.
We created a confident yet approachable identity that brings clarity to every interaction. A bold colour system, expressive typography and simple messaging position Wisp as a seamless financial app built to make paying, sending and managing money feel effortless.
Business Cards
Business Cards
App & Poster
App & Poster
Sweater
Sweater
Secondary Colour Palette (Tone Axes)
Secondary Colour Palette (Tone Axes)
Stories
Stories
App Icon
App Icon

Let's design a brand that matters together.

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Posted Jul 24, 2026

Designed a brand identity for Wisp to enhance user experience in digital payments.