The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The context: Con Criterio was built as a new brand to sponsor "Tenemos que Hablar," a positioning campaign centred on a series of economic forums. Each forum needed its own visual identity, distinct enough to stand on its own, but clearly part of the same overarching campaign.
My role: As part of my work with Cedetrabajo, I developed the individual graphic lines for each economic forum under this campaign, translating each forum's specific topic into its own visual language while keeping every line rooted in Con Criterio's core brand identity.
What I did:
Designed distinct graphic lines for multiple forums within a single unified campaign
Balanced individual visual identity per forum with overall brand consistency
Built a scalable visual approach that could extend to future forums under the same campaign umbrella
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
FreshLock — Food Packaging Landing Page Design 🍎📦
FreshLock is a modern landing page concept created for a food packaging brand focused on preserving freshness, reducing waste, and presenting innovative packaging solutions through a clean digital experience.
The goal was to communicate product benefits instantly while making the website feel fresh, premium, and trustworthy. The visual direction combines bold typography, minimal layouts, realistic product imagery, and vibrant red accents to create a strong first impression while keeping the focus on the product.
Special attention was given to:
• a product-first hero section that immediately highlights freshness and packaging quality;
• clean visual hierarchy that makes key messages easy to scan;
• responsive desktop and mobile layouts optimized for every device 📱;
• trust-building elements showcasing product quality, freshness, and customer confidence;
• bold CTAs that encourage users to explore the product and learn more;
• a minimal interface that lets the packaging and product visuals become the center of attention;
• a scalable landing page design suitable for future product launches and marketing campaigns.
The result is a modern, conversion-focused landing page that helps communicate product value, strengthens brand credibility, and creates an engaging experience from the very first screen ✨
Looking to create a modern landing page for your food, packaging, FMCG, or consumer product brand? Let's build something fresh together 🚀
🔥 🔥 🔥
I need to confess!
I love trout fishing! It's my passion, where time flies, and I can disconnect from the everyday world and reset my creative juices.
I had the chance to design a logo for a local fishing contest that my friends are running, and here are the two logo variations I came up with.
LŽK stands for "Lithuanian Fishing Battles," and the concept behind it was to combine two fish heads in the negative space to form the letter Ž, as it's the first letter of the Lithuanian word for "fish" (žuvis)
🐠 🐡 🐟
I don't know if it's just me but i admire when i see blue used well in designs. 👏
Brand design has been really fun lately.
Here's a glimpse of a few recent projects, as I try to find the time to build out full portfolio pieces. 😅
That resort mark moving into the pool shot sells the whole mood in two seconds flat, Jitter was clearly worth learning. Is the portfolio backlog piling up because paid work keeps winning out, or is it more the classic struggle to make time for your own stuff?