Brand Identity & Iconography Design - Heel Ltda.

Dandy Torres

HEEL Ltda. Pharmaceutical Company

Brand Identity System | Iconography | Graphic Guidelines | Printables
Heel is a renowned bioregulatory medicine company based in Germany, boasting a strong market presence. The objective was to establish a consistent and unified graphic system and brand guidelines, built upon the existing brand principles. Given the company’s extensive product line in the pharmaceutical industry, the project began by creating a unique brand identity for 7 therapeutic lines.
This was followed by the development of an iconographic system. 32 icons designed to visually represent each product and highlight its properties and benefits.

KEYWORDS

System Atoms Modern Human Connection Information Network Tissues Organs Self – Regulating Regenerative
7 therapeutic lines - Iconography Graphic System
Heel Ltda. is a patient-centered scientific model with a preventive and therapeutic focus to effectively, safely, and quickly restore natural balance and lead a healthy life, understanding that each patient is unique and allowing for individualized treatment.
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Posted Apr 13, 2023

Developed a solid graphic system, iconography design and graphic guidelines of a German pharmaceutical Company (Heel Ltda.)

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