Brand Identity & Iconography Design - Heel Ltda.

Brand Identity System | Iconography | Graphic Guidelines | Printables

Heel is a renowned bioregulatory medicine company based in Germany, boasting a strong market presence. The objective was to establish a consistent and unified graphic system and brand guidelines, built upon the existing brand principles. Given the company’s extensive product line in the pharmaceutical industry, the project began by creating a unique brand identity for 7 therapeutic lines.

This was followed by the development of an iconographic system. 32 icons designed to visually represent each product and highlight its properties and benefits.

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Heel Ltda. is a patient-centered scientific model with a preventive and therapeutic focus to effectively, safely, and quickly restore natural balance and lead a healthy life, understanding that each patient is unique and allowing for individualized treatment.