Coffee Branding & Packaging Design
Dandy Torres
MATE - Coffee Brand
Branding | Visual IdentityPackaging | Social Media
Mate is a single origin coffee produced in one of the mountainous regions of Colombia. There are three varieties, and each one contains different properties depending on its roasting, aromas, and aftertaste. For the development of the visual identity, we designed an iconography and graphics that represent the intensity of aromas and flavors of each coffee variety.
Keywords
Elegant
Ritual
Modern
Morning
Tasty
Cozy
Daily Habits
Focus time
Aroma
Flavors
LOGOTYPE
ICONOGRAPHY - SYMBOLS CONCEPT
SOCIAL MEDIA STRATEGY
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Posted Apr 11, 2023
Developed Brand Identity, Visual System and Packaging design of a premium Colombian coffee brand.
