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BIRRIA.
There's a version of food content that treats the dish as the star and rushes to get there. This isn't that.
Birria is a slow process — layers of dried chiles, bones, hours of heat. The edit follows that logic. The music is slow, almost pre-Columbian, but the cuts don't drag. They move with the rhythm, not against it. Close on the clay pot. The char on the chiles. Hands working.
The result feels warm. Domestic. Like something your grandmother would recognize even if she'd never seen a camera.
Detail-first food cinematography, edited to feel like the dish tastes.
Video Post-ProductionVideo ProductionAdobe After EffectsAdobe IllustratorAdobe Premiere ProVideo Editing
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
I've been experimenting with different editing styles lately, and this is one of my latest GTA 6 reels.
The goal was to keep the pacing fast, make every cut feel intentional, and use motion graphics, sound design, and subtitles to make the video more engaging without overdoing the effects.
Gaming edits are always fun because they let me combine storytelling with high-energy visuals. Every project is another opportunity to improve and try something new.
I'd love to hear what you think about this one!
Love the pacing… what editing software did you use?
✨ Introducing DERMA LUMA — my submission for the Contra × Envato Human By Design Challenge.
A skincare brand concept for Gen Z and Millennials, built on one simple idea: skincare should feel personal, fun, and expressive.
From the brand identity, packaging, and campaign visuals to motion design, every detail was crafted to blend human creativity with modern AI-powered workflows—while keeping emotion, intention, and storytelling at the center.
For me, Human By Design means using technology to create better ideas, not replace the creative process.
💜 DERMA LUMA — Make It Fun. Make It Personal.
If you enjoyed the project, I'd love your support with a like, a comment, and an UpGoat! 🐐✨
#HumanByDesign #ContraXEnvato #DermaLuma #BrandIdentity #SkincareBranding #PackagingDesign #MotionDesign #CreativeDirection
Absolutely love the work! 🔥 So creative and inspiring🚀