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Taste Test
I’ve been exploring motion and design for Gambo Café's hero: a danish pastry / colombian beans café in Copenhagen... and I ended up liking both concepts for completely different reasons. Now I genuinely can’t decide which direction feels stronger!
Which one would you choose, 1 or 2? Feedback is always appreciated!
27 voted
23%
89 voted
77%
116 votes
Closed
I'm a sucker for big typography, so I'll always vote for it ✌️
I love it too! I think that's kinda why I still preserved some of it on the Image Driven Concept. Thanks for your feedback @Lubos Belak
this was such a tough one, but i went with image driven!
I know! It's tough, I love that one, thanks for your feedback!
Amazing design, Jose
Typography driven for me. Great use of hierarchy, great spacing, and it balances super well with the image ratio.
That's great, detailed feedback. Thanks for your input, Tiago!
Image driven is the way to go for me, it suits the caffe industry. Nice work on both.
Thank you Mario! I like that one too, something about the image draws me to it.
I’ll always go for an image-driven layout. It looks more beautiful and visually engaging compared to a typography-driven design.
Thank you for your feedback, yeah sometimes images just really catch your eye!
GOing with image driven
I’d choose 2; the bold typography feels more distinctive, editorial, and memorable for the brand.
Interesting! Great insight here, thank you for your feedback.
Big typography looks so clean 🔥
It does doesn't it? People seem to be vibing with the image-driven one though!
This is such a brilliant design!
Image driven. love what you did with the "else" 🫡
Yes! Someone noticed. Thank you for your feedback!
images provides better context about the product
Image for me please
Both directions feel like they'd work, hard choice, but 2 works better.
This is awesome feedback, especially coming from you, love the work!
Image driven is what I will go for
Ohh it's tough both
Blending a danish pastry with colombian beans in one hero already gives you two really different stories to tell. My gut says typography driven fits a place leaning into that contrast, since words can hold the tension between two origins better than one image trying to show...
I agree, definitely the origins are different but they don't need to be separated! They go really well together and I like to see it as a whole, thank you so much for your insight and feedback. It's actually a concept of mine I've had for a few years and decided to turn it into a Framer template, currently WIP!
image driven envokes that emotions , make sense
since its a cafe and people are more interested in the vibe, the look of the place, its better to go with image driven design
Thanks for your input! I think the vibe indeed is important!
Image says more than text.
The "Image Drive" version is clearly telling the story in just 30 sec - what's the brand, what's the niche, what does the brand sell that the "Text First" version is failing to deliver...!
Image driven tells the story from the first second. But I love both options, they are very smooth, clean and professional. Goat from me
I like the second one.
the image Driven to me look better. i think its because the image gives alot more detail than the typography. tho both looks amazing
Amazing!
Image Driven for me: a café sells the feeling of being in the room, and the motion blur of the barista plus that light does exactly what a hero should, it makes me want to walk in. Since you already preserved the wordmark inside that concept, you are not losing the type, you are...
Really apreciate your feedback. I think this was my exact thought process as I was working on it, so it's nice to see you read through that part of the process, thank you Asif.
Team 1! The imagery conveys the store's vibe and interior aesthetic much better for a cafe concept.
Makes sense! The coziness of cafes and general architecture is what made me fall in love with Copenhagen so I wanted to feature that, thank you for your feedback.
Both are looking nicely
I think an image-driven approach sells the café better than typography, so if you intend to add value to a business, I would go with that. But if you care about the design of the typography, that is the other way to go.
Image Driven 👍
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Taste Test 👀
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I’m curious to see what the design community prefers. 👇
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I'm torn on this one honestly, A feels warmer and more editorial while B leans a little more retail-catalog. What made you land on testing this pair specifically instead of two totally different concepts?
When designing a consulting agency website, most people lead with services.
We usually do too. It feels like the logical starting point.
But when we worked on Orvian Labs, we tried something different.
Instead of opening with what they do, we led with what the client actually needs to feel before they read anything clarity and trust.
The hero doesn't list services. It just says "We Bring The Clarity Your Business Needs." And the rest of the page builds the case quietly a scrolling industry list, a three-card value section, 120+ projects as a single trust signal, and a dark manifesto block that finally tells you who they are.
The testimonial comes last. By that point, the visitor already believes it.
What we noticed was that leading with feeling before features made the layout decisions much easier. Every section had a clear emotional job to do, not just an informational one.
This was one of our website layouts to work through. Hope you like it.
#web design # ui-ux design
Premium quality work.
Branding & Hero Animation for Newly.app — AI App Builder
End-to-end branding and hero section design concept for an AI platform that turns ideas into native iOS and Android apps without writing a single line of code.
What we did:
→ Brand Identity: Visual language, color palette, and typography system.
→ Hero Section: Animation concept built around the metaphor of [insert your metaphor, e.g., "ideas transforming into live products"].
→ Motion & UX: Micro-interactions, transitions, and scroll behavior.
The Challenge:
Visually conveying the speed and "magic" of AI while maintaining a professional, tech-forward, and trustworthy image for founders and entrepreneurs.
The Result:
A high-impact hero animation that explains the product's core value proposition in under 3 seconds—capturing the feeling of [insert emotion, e.g., "turning a raw idea into a shipped product with total control"].
Tools: Figma, After Effects, Cinema 4D
Client: Newly
That hero animation is really clean. Love how quickly it shows what the product does.