Samuel Olasunkanmi
Framer Web Designer & UI/UX Designer (Figma)
Ready for work
Samuel is ready for their next project!
Premium Coffee E-commerce Website Design and Development
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Framer Web Design for Beauty & Spa Brand
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Framer Web Design for Home Service Business
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5 Things Clients Get Wrong When Briefing a Web Designer
Most web design projects don't go wrong during the design phase. They go wrong before it even starts, in the brief.
After working with multiple clients on websites and digital products, I've noticed the same mistakes come up again and again. If you're planning to hire a web designer, avoiding these five things will save you time, money, and a lot of back-and-forth.
1. Saying "make it look modern" instead of showing references
"Modern", "clean", "professional" these words mean something different to every person. What feels minimal to you might feel cold to me, and vice versa.
What to do instead: Send 3–5 websites you actually like. It doesn't matter if they're in your industry. What matters is the feeling, layout, or style that appeals to you. A mood board or even a Pinterest folder goes a long way.
2. Not knowing who the website is for
"It's for everyone" is not an audience. If your website tries to speak to everyone, it connects with no one.
What to do instead: Before your first call with a designer, be able to answer: Who is my ideal customer? What problem are they trying to solve? What do I want them to do when they land on my site? The answers to these questions shape every design decision layout, copy, colours, calls to action.
3. Leaving copy (the words) as an afterthought
Many clients come to a design project with no content ready, assuming the designer will figure it out. But design and copy are inseparable. A homepage layout built around placeholder text almost always needs to be reworked once the real words arrive.
What to do instead: Have at least a rough draft of your key messages before the project starts, your headline, what you do, who you serve, and what you want visitors to do next. You don't need a copywriter (though it helps). Even bullet points work as a starting point.
4. Asking for too many pages upfront
Clients often come with a list of 10+ pages for a brand new site. The result? A bloated project that takes twice as long, costs more, and often never fully launches.
What to do instead: Start lean. For most businesses, you need a homepage, an about page, a services or product page, and a contact page. That's it to start. A focused four-page site that's live beats a perfect ten-page site stuck in revision hell.
5. Treating revision rounds as unlimited creative exploration
Revisions exist to refine, not to restart. When clients use revision rounds to explore completely new directions, different colours, different layouts, different concepts, it derails the project and usually leads to a worse result.
What to do instead: Give consolidated feedback. Gather input from all stakeholders before sending notes. Be specific ("the button colour feels too dark") rather than vague ("something feels off"). And trust the process, a good designer will explain every decision they make.
The bottom line
A great brief leads to a great website. The more clarity you bring into a project, the more your designer can focus on the work that actually matters, creating something that looks great and converts visitors into customers.
Working on a website project? I'm currently open to new clients. I design and build websites in Framer and create UI/UX designs in Figma, from wireframes and prototypes to fully live, responsive sites.
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Framer Web Design Built for Beauty & Spa Business
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Framer Landing Page Design for Marketing Agency Company
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