The Air Rocket | Cover Book Illustration
Miguel Morales
Childhood asthma attacks worsen at night, impacting the quality of life for children and their families.
At AstraZeneca, we developed the first lung-strengthening therapy adapted into children's bedtime audiobooks.
INSPIRED BY ABDOMINAL OR DIAPHRAGMATIC BREATHING
It involves utilizing the space created by the abdomen expanding forward to widen the lungs.
It is used to strengthen the diaphragm and regulate its breathing rhythm®.
The Air Rocket
PUBLICIS COLOMBIA
CCO: Camilo Carvajal
GCD: Anderson Quiroga & Juan Afanador
Creative Director: Carolina Avendaño
Copywriters: Ximena Bernal & Juan Camilo Guerrero
Art Directors: Carolina Avendaño, Vanessa Muñoz, Miguel Morales, Dayana Ponce
Account Director: Juan David Pinzón
Account executive: Sofía Silva
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Posted Mar 8, 2026
Childhood asthma worsens at night. AZ created first children's lung therapy bedtime audiobooks. Inspired by abdominal breathing. Strengthens diaphragm & rhythm.
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AstraZeneca
