Copywriter, Content Writer, Paralegal
Exhibit & Experiential Design for Branded Environments
Service: Social Media Video & Interface Design
The Description: Video graphic with dashboard interface & a "trending" aesthetic. It uses smooth animations and bold, vibrant colors to show how a user actually interacts with a professional platform in real-time.
Service Value: I help you show, not just tell, how your software works. Video content that feels current and energetic. Gaining Social Media Following.
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Service: B2B CRM Management & Sales Funnel Design
The Description: A bright, multi-colored digital ad featuring a userface dashboard on a laptop to show exactly how a modern CRM works for a business. It focuses on the "Sign-Up Now" call-to-action to help turn interested viewers into actual leads.
Service Value: I help you show off your software or platform with graphics that feel energetic and easy to navigate. This design proves I can take a technical tool—like a sales funnel or a data dashboard—and make it look like something people actually want to use to grow their business.
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Service: SEO Strategy & Digital Optimization
The Description: Marketing banner that outlines an approach to getting a website to work harder for a business. It lists core services like on-page/off-page SEO, keyword strategy, and local optimization.
Service Value: I help businesses get found online by making technical SEO feel simple and approachable. Designs that integrate marketing strategies in a way that is easy for any client to understand, with a focus on trust and clear next steps like a free audit.
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Service: Social Media Content & Digital Ads
The Description: High-impact digital ad designed to grab attention on social media. It uses a modern, tech-focused look to show how software can handle the heavy lifting for businesses, like growing a customer base and automating daily tasks.
Service Value: Graphics that help you explain new technology in a way that feels approachable. This is a great example of how I can take a technical tool and present it as a clear, easy-to-understand solution for your audience.
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Copywriter & Digital Marketer
Bold & Vibrant Branding, Illustration, & Motion 👌
Bold & Vibrant Branding, Illustration, & Motion 👌
Designer who believes creativity has no boundaries
Designer who believes creativity has no boundaries
Influencer Marketing Strategist & Innovator
Digital Brand Strategist
Digital Brand Strategist
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Digital Marketing Pro
Digital Marketing Pro
Just because you can do more, doesn't mean you should.
Recently I had to have a reality reset with one of my long-time online retail clients. This client loved testing platforms, loved testing tech, and had stretched their budget to the breaking point by spreading it across too many platforms. The result? With my guidance, we decided to cut out some noise. We paused all activity on three platforms and transfered budget to where we were seeing high ROAS - Google, Microsoft, and Meta. I also went ahead and refreshed those platforms' ad copy and assets, taking into account our new bigger budget, and SQR keywords that were converting in 30 day lookbacks. The result? Huge wins in sales and ROAS.
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I'm a firm believer that high tides raise all ships.
With a law firm client, we saw results across NB and branded campaigns with the inclusion of upper funnel programmatic. The client saw a major increase in phone call leads and CTR as programmatic steered higher quality clients to the site with brand awareness tactics focused on geotargeting and placement. While still an upper funnel strategy, programmatic drove significant performance wins for my client on the back-end.
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I love crossover work! SEO can be a powerful keyword tool for SEM - informing digital marketers of opportunities for keywords we've never utilized. Recently I was able to build a list alongside an SEO colleague of paid keywords that converted versus SEO keywords that garnered clicks for a finance client. At least 78% of the keywords were shared between both tactics, but 22% of the SEO terms were keywords I'd never bid on. Next steps? I incorporated those un-used keywords into our campaigns and saw real growth on the paid side of things.
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Huge wins with Google Ad's new Channels beta!
I wanted to better understand why my healthcare client's Pmax campaigns weren't as efficient as I expected them to be. I found we were opted in for the Channels beta, so I decided to deep dive into where and how we were driving leads. One click and I realized the problem - display was driving the majority of leads; not discovery, search, email, etc. I was able to pause pmax and build out complimentary display campaigns that ended up driving up leads while keeping budgets stable, which in turn lowered CPLs. This was a great win for the client and future pmax reporting!
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