Influencer Marketing Strategy & Execution - Amazon One Medical

Independently developed, maintained, and scaled Amazon One Medical's updated influencer partnerships strategy and campaign objectives, negotiating long-term, relationsips, securing thoughtful partnerships to build One Medical's consideration, membership, and credibility and surpass brand business marketing goals.

Conducted industry-wide competitive analysis according to brand initiatives, developed onboarding processes, monitoring and updating quarterly to maintain competitive marketing initiatives based on target audience.

Managed enterprise budget - identifying process efficiencies to update finance workflows for day to day management of platform partners, provided targeted recommendations for data analysis and reporting tools, and developed quarterly amplification strategies for earned channels.

Collaborated with regional marketing, growth, organic social, paid social, product, creative, brand, agency partners, and PR key stakeholders to incorporate influencer content into media plans for brand-building product communication strategies based on changes in algorithms, media landscape, and industry trends, execution of updated display ads, email marketing, community management, influencer events, and mailers according to medical regulatory requirements through influencers.

Managed end-to-end social TikTok and YouTube Influencer content campaigns as key channel in both evergreen and campaign work-streams, ensuring adherence to strict medical marketing regulations and maintained and expanded data collection to analyze campaign performance in comparison to benchmarks within social media landscape

Implemented multichannel integrated enterprise influencer content strategy including new social platforms, podcasts, long-form YouTube video, e-newsletter, Pinterest, Facebook Ads, LinkedIn, and social based on marketing trends

Drove 117.6% increase in creator-generated content YoY

Drove 168.7% increase in impressions within 8 months

Drove 111% increase in new memberships driven through influencers ($199 per membership) within 9 months

Launched and executed inaugural paid efforts in partnership with growth team to increase impressions by 140% and optimize influencer performance