Copywriting: Peach & Lily Product Launch Social Campaign

Copywriter at Peach & Lily

Project: Transparen-C Pro Brightening Moisturizer Launch - Social Media Campaign

Overview:

For the launch of Peach & Lily’s Transparen-C Pro Brightening Moisturizer, I developed strategic copy for Instagram feed posts and reels. This product, designed for sensitive skin after extensive research, needed a campaign that highlighted its transformative benefits while building trust with the audience.

Strategy & Execution:

The campaign focused on education and showcasing real customers' visual transformations after 14 days of use. I crafted copy for various content buckets, including:

Education: Highlighted the key ingredients and the formula’s suitability for sensitive skin, underscoring the science behind its development.

Transformation Stories: Featured before-and-after visuals and testimonials from real customers, showcasing visible results to build credibility and inspire potential buyers.

Results:

The campaign effectively educated the audience, sparked excitement around the launch, and boosted brand awareness, leading to strong engagement and sales.