Copywriting: Peach & Lily Product Launch Social Campaign

Project: Transparen-C Pro Brightening Moisturizer Launch - Social Media Campaign

For the launch of Peach & Lily’s Transparen-C Pro Brightening Moisturizer, I developed strategic copy for Instagram feed posts and reels. This product, designed for sensitive skin after extensive research, needed a campaign that highlighted its transformative benefits while building trust with the audience.

The campaign focused on education and showcasing real customers' visual transformations after 14 days of use. I crafted copy for various content buckets, including:

Education: Highlighted the key ingredients and the formula’s suitability for sensitive skin, underscoring the science behind its development.

Transformation Stories: Featured before-and-after visuals and testimonials from real customers, showcasing visible results to build credibility and inspire potential buyers.

The campaign effectively educated the audience, sparked excitement around the launch, and boosted brand awareness, leading to strong engagement and sales.