Copywriting: Peach & Lily Product Launch Social Campaign
Erin Sargent
Copywriter at Peach & Lily
Project: Transparen-C Pro Brightening Moisturizer Launch - Social Media Campaign
Overview:
For the launch of Peach & Lily’s Transparen-C Pro Brightening Moisturizer, I developed strategic copy for Instagram feed posts and reels. This product, designed for sensitive skin after extensive research, needed a campaign that highlighted its transformative benefits while building trust with the audience.
Strategy & Execution:
The campaign focused on education and showcasing real customers' visual transformations after 14 days of use. I crafted copy for various content buckets, including:
Education: Highlighted the key ingredients and the formula’s suitability for sensitive skin, underscoring the science behind its development.
Transformation Stories: Featured before-and-after visuals and testimonials from real customers, showcasing visible results to build credibility and inspire potential buyers.
Results:
The campaign effectively educated the audience, sparked excitement around the launch, and boosted brand awareness, leading to strong engagement and sales.
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Posted Sep 16, 2024
Developed strategic social copy for Peach & Lily's Transparen-C Pro Moisturizer launch to generate excitement, educate on product benefits, and drive demand.
