Organic Social Strategy: Startup Feature in Vogue Business
Erin Sargent
Marketing Manager at Bipty
Project: Social Media Strategy for Taylor Swift Eras Tour-Inspired Collection
Overview:
Shortly after joining the Bipty team, I led the development and execution of a social media strategy aimed at promoting a new product collection inspired by Taylor Swift's Eras Tour. The goal was to increase brand awareness and drive sales through engaging content on Instagram and TikTok.
Strategy & Execution:
I crafted a comprehensive social media strategy that focused on creating visually appealing and interactive content aligned with the Taylor Swift Eras Tour theme. The campaign included a mix of product highlights, user-generated content, and trending audio to boost engagement across platforms.
Results:
The social media campaign garnered significant attention, resulting in Bipty’s first press feature in Vogue Business.
A Vogue Business reporter discovered our brand through the campaign and reached out to feature Bipty in an article on Eras Tour-inspired fashion.
I provided key quotes on behalf of the founder for this high-profile press opportunity, which marked a milestone for the startup.
Key Achievements:
Increased brand visibility through strategic use of Instagram and TikTok.
Secured Bipty’s first press feature in a prestigious publication.
Played a pivotal role in shaping the brand's external voice for media exposure.
Take a look at the article here:
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Posted Aug 11, 2023
Developed and executed a targeted social media strategy for a product collection, leading to increased brand visibility and a feature in Vogue Business.
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Bipty
