Organic Social Strategy: Startup Feature in Vogue Business

Marketing Manager at Bipty

Project: Social Media Strategy for Taylor Swift Eras Tour-Inspired Collection

Overview:

Shortly after joining the Bipty team, I led the development and execution of a social media strategy aimed at promoting a new product collection inspired by Taylor Swift's Eras Tour. The goal was to increase brand awareness and drive sales through engaging content on Instagram and TikTok.

Strategy & Execution:

I crafted a comprehensive social media strategy that focused on creating visually appealing and interactive content aligned with the Taylor Swift Eras Tour theme. The campaign included a mix of product highlights, user-generated content, and trending audio to boost engagement across platforms.

Results:

The social media campaign garnered significant attention, resulting in Bipty’s first press feature in Vogue Business.

A Vogue Business reporter discovered our brand through the campaign and reached out to feature Bipty in an article on Eras Tour-inspired fashion.

I provided key quotes on behalf of the founder for this high-profile press opportunity, which marked a milestone for the startup.

Key Achievements:

Increased brand visibility through strategic use of Instagram and TikTok.

Secured Bipty’s first press feature in a prestigious publication.

Played a pivotal role in shaping the brand's external voice for media exposure.

Take a look at the article here: