Copywriting: Peach Slices Product Launch Campaign

Copywriter at Peach Slices

Project: Body Breakout Collection Launch - Social Media Campaign

Overview:

I played a key role in the launch of Peach Slices' Body Breakout Collection, crafting copy for a comprehensive social media campaign across Instagram, including feed posts, reels, and stories. The campaign was designed to generate excitement, build brand awareness, and inspire product purchases.

Strategy & Execution:

The focus of the campaign was to educate the audience on the product's key ingredients and benefits, while also creating engaging and approachable content that resonated with Peach Slices' target market. I developed clear, informative, and on-brand copy that highlighted the product’s unique qualities, such as its ability to tackle body acne and promote healthy skin.

Key Contributions:

Created compelling copy for Instagram feed posts, reels, and stories that balanced product education with engaging, consumer-friendly messaging.

Highlighted the benefits and ingredients of the Body Breakout Collection to build trust and drive interest.

Successfully drove excitement for the product launch, fostering a sense of urgency and inspiring purchases.

Results:

The campaign significantly increased product awareness and engagement across social media, contributing to the successful launch of the Body Breakout Collection and driving conversions.