Def Jam Rebrand

Def Jam is a notorious record label credited for the birth of hip-hop and for producing some of the most successful artists in the industry; however, their current branding doesn’t reflect their success as a label. This rebrand pays homage to their beginnings and the era of ’80s and 90’s culture, particularly, turntables and graffiti to reflect the grittiness of the label’s hay days in this new. modern logo.