Just because you can do more, doesn't mean you should. Recen...

Just because you can do more, doesn't mean you should.

Recently I had to have a reality reset with one of my long-time online retail clients. This client loved testing platforms, loved testing tech, and had stretched their budget to the breaking point by spreading it across too many platforms. The result? With my guidance, we decided to cut out some noise. We paused all activity on three platforms and transfered budget to where we were seeing high ROAS - Google, Microsoft, and Meta. I also went ahead and refreshed those platforms' ad copy and assets, taking into account our new bigger budget, and SQR keywords that were converting in 30 day lookbacks. The result? Huge wins in sales and ROAS.