Copywriting: Peach & Lily Product Launch Social Campaign

Copywriter at Peach & Lily

Project: Collagen Cushion Peptide Lip Balm Launch - Social Media Campaign

Overview:

For the launch of Peach & Lily’s first-ever lip product, the Collagen Cushion Peptide Lip Balm, I developed strategic social media copy across various content formats including feed posts and reels. The campaign aimed to stand out in a saturated market by emphasizing the unique benefits of the product—positioning it as “not just another lip balm” but as skincare for your lips.

Strategy & Execution:

Understanding that consumers are overwhelmed with lip balm choices, the approach was to highlight how Peach & Lily's lip balm offers more than hydration by providing skincare-like benefits. I crafted engaging copy for different content buckets that addressed brand awareness, product education, entertainment, and sales conversion.

Results:

The social media campaign effectively built excitement around the product, educated the audience on its unique benefits, and helped drive strong sales during the launch.