Project: Collagen Cushion Peptide Lip Balm Launch - Social Media Campaign

For the launch of Peach & Lily’s first-ever lip product, the Collagen Cushion Peptide Lip Balm, I developed strategic social media copy across various content formats including feed posts and reels. The campaign aimed to stand out in a saturated market by emphasizing the unique benefits of the product—positioning it as “not just another lip balm” but as skincare for your lips.

Understanding that consumers are overwhelmed with lip balm choices, the approach was to highlight how Peach & Lily's lip balm offers more than hydration by providing skincare-like benefits. I crafted engaging copy for different content buckets that addressed brand awareness, product education, entertainment, and sales conversion.

The social media campaign effectively built excitement around the product, educated the audience on its unique benefits, and helped drive strong sales during the launch.