Copywriting: Web Content & Product Detail Pages for IL MAKIAGE

Developed conversion-driven web content and product detail pages, including copy for new product launches, packaging, and brand messaging. Focused on engaging users through AI-powered product match quizzes to capture email addresses and build customer relationships, collaborating closely with the Senior Vice President of Revenue to ensure consistent messaging.

New Product Launches: Created SEO-friendly product pages, including summaries, detailed descriptions, ingredients, and study results.

Product Page Audits: Revised older pages for clarity and alignment with the brand’s current voice, with a focus on driving conversions.

Product Packaging Copy: Developed concise, compelling packaging copy that complemented the digital messaging.

Engagement Tactics: Wrote copy to encourage interaction with AI-powered quizzes, capturing customer emails for future outreach.

Brand Messaging: Collaborated with senior leadership to ensure cohesive product messaging across channels.

The effective copy strengthened brand consistency across digital and physical touchpoints, increased engagement on new product pages, and improved user interaction with AI-powered quizzes, contributing to higher conversions and more cohesive messaging.