Copywriting: Web Content & Product Detail Pages for IL MAKIAGE
Erin Sargent
Copywriter at IL MAKIAGE
Overview:
Developed conversion-driven web content and product detail pages, including copy for new product launches, packaging, and brand messaging. Focused on engaging users through AI-powered product match quizzes to capture email addresses and build customer relationships, collaborating closely with the Senior Vice President of Revenue to ensure consistent messaging.
Strategy & Execution:
New Product Launches: Created SEO-friendly product pages, including summaries, detailed descriptions, ingredients, and study results.
Product Page Audits: Revised older pages for clarity and alignment with the brand’s current voice, with a focus on driving conversions.
Product Packaging Copy: Developed concise, compelling packaging copy that complemented the digital messaging.
Engagement Tactics: Wrote copy to encourage interaction with AI-powered quizzes, capturing customer emails for future outreach.
Brand Messaging: Collaborated with senior leadership to ensure cohesive product messaging across channels.
Results:
The effective copy strengthened brand consistency across digital and physical touchpoints, increased engagement on new product pages, and improved user interaction with AI-powered quizzes, contributing to higher conversions and more cohesive messaging.
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Posted Sep 17, 2024
Developed conversion-focused web content and product pages, edited existing pages for consistency, and drove customer interaction with AI-powered quizzes.
