Copywriting: Web Content & Product Detail Pages for IL MAKIAGE

Copywriter at IL MAKIAGE

Overview:

Developed conversion-driven web content and product detail pages, including copy for new product launches, packaging, and brand messaging. Focused on engaging users through AI-powered product match quizzes to capture email addresses and build customer relationships, collaborating closely with the Senior Vice President of Revenue to ensure consistent messaging.

Strategy & Execution:

New Product Launches: Created SEO-friendly product pages, including summaries, detailed descriptions, ingredients, and study results.

Product Page Audits: Revised older pages for clarity and alignment with the brand’s current voice, with a focus on driving conversions.

Product Packaging Copy: Developed concise, compelling packaging copy that complemented the digital messaging.

Engagement Tactics: Wrote copy to encourage interaction with AI-powered quizzes, capturing customer emails for future outreach.

Brand Messaging: Collaborated with senior leadership to ensure cohesive product messaging across channels.

Results:

The effective copy strengthened brand consistency across digital and physical touchpoints, increased engagement on new product pages, and improved user interaction with AI-powered quizzes, contributing to higher conversions and more cohesive messaging.

Projects: