30A Beach Girls Marketing

About the Brand

30A Beach Girls offers the most luxurious rental properties along 30A Highway in Florida. They are responsible for the marketing, reservations, finance, and maintenance of your rental property. 30A Beach Girls makes every vacation carefree and as painless as possible, giving you only the best beach experience. Everything they do is in the best interest of the property owner and the renter!

The Brief

I was tasked to create engaging, elegant, and lively visuals that speak to their key demographics.

Brand Key Words | Elegant | Luxurious | Unforgettable













Typography



Color Palette



Outcome

The scope of this project was to create visually pleasing yet readable graphics for 30A Beach Girls to use for their marketing to renters and property owners. I created a color palette that emulates the serenity and beauty of the beach. We brought in colors from their beloved logo while adding in neutral tones that speak to the calming nature of the beach. The graphics were kept elegant and legible for viewers while still providing visual interest through the use of typography, textures, and images. This project gives 30A Beach Girls an elevated yet professional way to advertise and market their home owners' properties while giving guests the luxurious and calming vacation they want!