The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
How do you brand a ritual instead of a product?
Trenti is a premium concept store in Buenos Aires. Fire pits, artisan cutlery, curated gifts. Not a restaurant, not a BBQ brand. A store built around one idea: Fuego & Materia. Fire and matter.
So the identity is literal about it. Embers on raw concrete, a restrained serif, a palette pulled from the materials themselves (paper, iron, wood, charcoal) instead of the saturated orange every fire brand defaults to.
The exploration ran across Nano Banana, ChatGPT and Claude for prompt-building. Three engines to generate directions fast. But the final moodboard was curated and composed by hand.
AI made generating moodboard directions free. So where does our value actually live now? Do you let clients see your raw explorations? 👇
oh my days!!!🔥 💯 This is awesome
One of the best designs I’ve seen today. Really solid work 👏 keep pushing. The typography choices are so sophisticated. Building an editorial-style web layout around this brand story would be a dream project.
Agree🙌
Really appreciate that, Boluwatife! Glad the typography resonated with you 🙌
So atmospheric design 🔥🚀
Thank you Olha! That was exactly the feeling we were after 🔥
The palette choice is my favorite part. Avoiding the obvious orange makes the identity feel much more premium and timeless. 🔥
Exactly the goal! So glad the palette landed for you. Thanks! 🔥
Brilliant shift from product to ritual. Your focus on curation over generation is where true value lives.👍
That's the heart of it, Rashid. Curation is everything. Thank you! 🙏
Thanks Harish! 👌
This is massive
Thanks Esther! 🙏
The material-first palette instead of default fire-orange is such a smart call — it immediately reads as more premium. Curious how you'd pitch "restraint" like this to a client who's expecting something louder for a launch?
Great question, Maty! The client actually wanted something quiet and premium, and quiet feels premium and ages well. Thanks! 🙌
wow, amazing
Thanks Koonj! 🙏
This is amazing
So cool
Insane
Amazing !
impressive
Pulling the palette from the actual materials instead of defaulting to fire orange is the right call, it reads more like an atelier than a restaurant brand. To your question, I do show clients a curated slice of the exploration, raw AI output on its own usually just causes decision fatigue without context.
Cool
Nice work
Nice design and aesthetic structure
this is really worth of giving my both 2 goats
amazing work
This is a great work
You did a great job
Very nice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
Creatives I made for a dessert brand. This creative was specially focused on product dissection.
I do brand identity work mostly. so doing social media graphics is refreshing.
Looks great
Currently putting together the full case study for Viafide, and this was a big one for Sydelle Creative.
We had the opportunity to build the brand from the ground up, from positioning and naming through to the full visual identity, digital system, icons, templates, and brand applications.
One of my favourite parts of revisiting a project is going back to the original moodboard and seeing how those early ideas translated into the finished brand.
I always love seeing a moodboard beside the final result. If you have a moodboard → final brand comparison of your own, share it in the comments, I’d love to see it!
Full case study coming soon.
Awesome
Exploring concepts for an independent, concept campaign project.
Tenth Muse is a London-made, solid perfume brand. One of the vessels is called Matcha. I've started to explore a matching solid perfume balm called Soft Matcha.
these are stunning, the detail alongside the simplicity is such eye candy!