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Currently putting together the full case study for Viafide, and this was a big one for Sydelle Creative.
We had the opportunity to build the brand from the ground up, from positioning and naming through to the full visual identity, digital system, icons, templates, and brand applications.
One of my favourite parts of revisiting a project is going back to the original moodboard and seeing how those early ideas translated into the finished brand.
I always love seeing a moodboard beside the final result. If you have a moodboard → final brand comparison of your own, share it in the comments, I’d love to see it!
Full case study coming soon.
Clean work!
Thanks so much!
I really like how you built the brand from start to finish.
Thanks 🙌
Awesome
Thanks!
Thanks so much!
This is cool
Thank you!
Thanks!!!
Nice work 👏
Thank you!
This is so creative. Well done
Thank you! Much appreciated!
Amazing work👏🔥🔥
Thanks so much!
Love this!
Thank you!
Thank you so much! Excited to share the full case study soon 😊
Looks great!
Thanks!
Really impressive work.
Thanks so much!
The moodboard to final brand comparison is honestly one of the most useful things a studio can share publicly, it shows the reasoning instead of just the polished output. Looking forward to the full case study.
Thank you! I love sharing the thinking behind the final direction, not just the finished work. Excited to share the full case study soon!
Love seeing the process behind it 👏
Thank you! Always fun sharing a bit of the process behind the work 😊
Incredible work
Thank you!
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Some brands get moodboarded.
This one got excavated.
Pampa case study is live — a data brand where the logic of a 2,000-year-old desert marking and the vein structure of a butterfly wing turned out to be the same idea wearing two different ages.
The strongest part is that you found one underlying logic that reads across a 2,000-year-old marking and a butterfly wing, so the mark feels discovered rather than styled. That is the line between a moodboard and a system: the concept still holds when you change the medium.
Earlier this year, I redesigned Orbital Catering. (One of the leading catering companies in Manhattan).
Their clients are some very well known enterprise companies, and they came to me because they looked like it was still 2010 and like a designer had never touched their website...
I gave them new positioning, a new website, and a rebrand that reflected their scale and, MOST IMPORTANTLY, made the company stand out in their space
Most catering websites I looked at during the project looked almost indistinguishable from each other, with no real design language and just boring (which definitely isn’t a sign of being enterprise-level).
2 months after launch, they hit RECORD sales and improved every meaningful metric (bookings, direct orders, time on page, scroll depth)
This is one of my most successful client cases this year, and I can confidently say that design made the difference and took them to the next level.
The whole journey and the results were measured.
I’m incredibly proud of this case because it shows, in a very concrete way, how much the right design matters for a serious business ❤️
+1 case study in the bag 😁
Good work🔥👏👏
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